Daniel Pink Motivation Video. Traditional rewards aren't always as effective as we think. In the past week, innovation lab students watch a video about daniel pink’s theory about performance and reward, in design studio.

In his book, drive , daniel pink sets out a new vision for workplace motivation, which he labels motivation 3.0.it's called this, he explains, because it's an upgrade from primitive survival (motivation 1.0) and from the culture of reward and punishment that we find in most businesses (motivation 2.0). This lively 10 minute animated video is adapted from dan pink's talk at the uk's rsa. An exclusive motiversity interview with daniel pink.